Database for Digital Marketers — 1.0 (The basics)

So, you are a marketing genius! You have just rolled out an innovative digital marketing campaign and want to find out its impact on revenue. You can go two ways about it.

1. Send a series of questions to your Data Analyst, wait for her response and repeat.
2. Look at the data up and close, understand and discover what your customer wants.

If you like the latter approach, this series of posts will help you get your feet wet. I hope you enjoy and learn something new. Junior level SQL developer…