Kanja SahaMath behind CLTV for a SaaS Enterprise BusinessAnyone working in the marketing and finance business function is introduced to CLTV(Customer Lifetime Value) early in their academic and…·8 min read·Jan 21, 2021----
Kanja SahaPreparing your business for Machine LearningPurpose: Leverage data every day across all business functions·6 min read·Dec 23, 2020----
Kanja SahaDatabase for the Digital World— 1.3 (Review & Exercise)One way you can work on your SQL skills without local data access is through the SQL Exercise website. Once you register, you will be…·7 min read·Apr 6, 2020----
Kanja SahaDatabase for Digital Marketers — 1.2 (Case Statement, Group By & Having)The definition of the word “case” in Dictionary is “a set of circumstances or conditions” or “an instance of a particular situation” or…·7 min read·Apr 6, 2020----
Kanja SahaDatabase for Digital Marketers — 1.1 (Select, Count & Where Clause)To represent the data sets (discussed in the previous article) in the database, we will need to create 3 tables: Customers — Holds…·6 min read·Dec 10, 2019----
Kanja SahaDatabase for Digital Marketers — 1.0(The basics)So, you are a marketing genius! You have just rolled out an innovative digital marketing campaign and want to find out its impact on…·3 min read·Dec 7, 2019----
Kanja SahaPreparing for a Data Science/Machine Learning programIf you are reading this article, there is a good chance you are considering taking a Machine Learning(ML) or Data Science(DS) program soon…·9 min read·Dec 7, 2019----
Kanja SahaMachine Learning Project Life CycleToday, the term Machine Learning comes up in every other discussion. In fact, in the bay area, it is a staple. We hear about unicorn…·8 min read·Dec 7, 2019----
