Kanja SahaMath behind CLTV for a SaaS Enterprise BusinessAnyone working in the marketing and finance business function is introduced to CLTV(Customer Lifetime Value) early in their academic and…Jan 21, 2021Jan 21, 2021
Kanja SahaPreparing your business for Machine LearningPurpose: Leverage data every day across all business functionsDec 23, 2020Dec 23, 2020
Kanja SahaDatabase for the Digital World— 1.3 (Review & Exercise)One way you can work on your SQL skills without local data access is through the SQL Exercise website. Once you register, you will be…Apr 6, 2020Apr 6, 2020
Kanja SahaDatabase for Digital Marketers — 1.2 (Case Statement, Group By & Having)The definition of the word “case” in Dictionary is “a set of circumstances or conditions” or “an instance of a particular situation” or…Apr 6, 2020Apr 6, 2020
Kanja SahaDatabase for Digital Marketers — 1.1 (Select, Count & Where Clause)To represent the data sets (discussed in the previous article) in the database, we will need to create 3 tables: Customers — Holds…Dec 10, 2019Dec 10, 2019
Kanja SahaDatabase for Digital Marketers — 1.0(The basics)So, you are a marketing genius! You have just rolled out an innovative digital marketing campaign and want to find out its impact on…Dec 7, 2019Dec 7, 2019
Kanja SahaPreparing for a Data Science/Machine Learning programIf you are reading this article, there is a good chance you are considering taking a Machine Learning(ML) or Data Science(DS) program soon…Dec 7, 2019Dec 7, 2019
Kanja SahaMachine Learning Project Life CycleToday, the term Machine Learning comes up in every other discussion. In fact, in the bay area, it is a staple. We hear about unicorn…Dec 7, 2019Dec 7, 2019
